 Business 2 Community |
Turning Customer Behavior into Currency: Key Insights from Liz Crawford's …
Business 2 Community As Liz would advise, customers understand their elevated level of influence and control over brands, citing a Dunkin' Donuts example to illustrate the premise. When Dunkin' Donuts customers were promised a free K-Cup for “Liking” a Facebook page and … |
18
May 2012
Turning Customer Behavior into Currency: Key Insights from Liz Crawford’s … – Business 2 Community
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